WHITE PAPER - Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations.
Posted: December 10, 2008 | Published: October 1, 2006


Topics:  Business Environment | Contract Management | Leadership | Marketing | Negotiation | Sales | Strategic Planning | Supplier Relationship Management | Training and Educational Services | Vendor Selection

CASE STUDY - Sol Melia selected Infor CRM as it provided them a powerful, integrated marketing suite that helped them analyze, segment, generate customer lists, and execute campaigns without IT resources needing to take part in the marketing process.
Posted: December 5, 2008 | Published: December 5, 2008


Topics:  Business Intelligence | Campaign Management | CRM | Customer Loyalty | Customer Satisfaction | Data Mining | Marketing

WHITE PAPER - This paper details the single view strategies of several global companies that have successfully applied the vision to achieve their view and the technology to enable it.
Posted: December 5, 2008 | Published: December 5, 2008


Topics:  CRM | Customer Loyalty | Customer Satisfaction | Customer Service | Data Mining | Internet | Marketing | Sales

WHITE PAPER - The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future.
Posted: December 5, 2008 | Published: December 5, 2008


Topics:  CRM | Financial Services | Internet | Marketing | Real-time Analytics | Sales

WHITE PAPER - The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
Posted: December 5, 2008 | Published: December 5, 2008


Topics:  Business Processes | Call Centers | Customer Service | Enterprise | Marketing | Sales

WHITE PAPER - Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
Posted: December 5, 2008 | Published: December 5, 2008


Topics:  Call Centers | Competition | CRM | Data Warehouses | Databases | Marketing | ROI

CASE STUDY - CryptoLogic chose to implement Infor™ CRM Epiphany® Outbound Marketing to enhance its marketing product suite.
Posted: December 5, 2008 | Published: December 5, 2008


Topics:  Business Intelligence | CRM | Customer Data Management | Data Quality | Databases | Marketing | Marketing Information Systems

WHITE PAPER - This case study examines Equifax's process of implementing a Business Rule Management System (BRMS) and the lessons learned. It provides readers with an understanding of BRMS as well best practices should they choose to implement a BRMS.
Posted: December 2, 2008 | Published: March 1, 2005


Topics:  Best Practices | Business Intelligence | Business Intelligence Software | Business Process Management | Business Process Management Software | CRM | Financial Services | Fraud Detection | Marketing | Systems Implementation

CASE STUDY - Dell used the Microsoft® .NET Framework and Microsoft Visual Studio® .NET to develop five Web services, the success of which validated adoption of a .NET-connected Web services architecture throughout the Dell enterprise.
Posted: December 1, 2008 | Published: November 27, 2008


Topics:  Business Intelligence | Customer Data Management | Customer Service | Marketing | Sales | Web Services

WHITE PAPER - This whitepaper defines the concept of Sales P3, which represent the core elements of building a world class sales organization.
Posted: November 26, 2008 | Published: November 26, 2008


Topics:  Best Practices | CRM | Manufacturing | Marketing | Performance Testing | Sales | Scalability Testing

WHITE PAPER - Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: November 25, 2008 | Published: November 18, 2008


Topics:  Branding | Lead Generation | Marketing | Online Marketing | Purchasing

WHITE PAPER - This document is designed to give you a better chance of successfully implementing CRM software solutions and focus is on implementing CRM software in small to medium sized organizations.
Posted: November 21, 2008 | Published: November 21, 2008


Topics:  Change Management | CRM | CRM Software | Data Migration | Enterprise | Marketing | Network Configuration Management | Network Management | SMBs

CASE STUDY - The marketing team integrated Manticore Technology with their existing salesforce.com solution to create a comprehensive demand generation platform.
Posted: November 20, 2008 | Published: November 20, 2008


Topics:  Marketing | ROI | Sales | Security | Security Management | Software as a Service

PRODUCT LITERATURE - The SpringCM document management solutions for pre sales management, proposal management, contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing teams.
Posted: November 18, 2008 | Published: November 18, 2008


Topics:  Best Practices | Contract Management | Document Management | Marketing | Sales and Marketing Software | Sales Force Automation | Sales Order Management

WHITE PAPER - This white paper will examine trends in server virtualization security and reveal the many compelling advantages of cross-platform VM isolation solutions.
Posted: November 18, 2008 | Published: November 18, 2008


Topics:  Data Center Management | Data Centers | Marketing | Security | Server Virtualization | VMware